Lauren Greenfield
Background
Lauren Greenfield is an American artist, documentary photographer, and documentary filmmaker. She has published four photographic monographs, directed four documentary films, exhibited in museums, and published in magazines and other publications.
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GrantsNational Geographic provided financial support towards her debut monograph, "Fast Forward: Growing Up in the Shadow of Hollywood". Five years later Greenfield produced a second major body of work about the self-esteem crisis amongst American women, entitled "Girl Culture".
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WorkIn February 2011, the Annenberg Space for Photography commissioned Greenfield to direct a short documentary film, "Beauty CULTure". In June 2014 Greenfield directed a commercial spot for Always/Leo Burnett called #likeagirl, which went viral on the internet, culminating in over 58 million views of the US version on YouTube, 85 million YouTube views across all languages, and made over 4.4 billion impressions.
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Quotation“All my film ideas and subjects have come from photography”
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